In this follow up to 60+ Future Planning: Living Options talk that Staci presented earlier this year, we’ll concentrate on what today’s trends are and what the industry is doing about them. Housing and care needs for older adults are in flux and so are the faces of the aging population. The year 2020 changed the world of housing and care for older adults. Covid triggered isolation, limited access to family and friend support, and medical care for all of us but hit the aging population the hardest. The ripple effect continues as the healthcare industry is challenged with staffing shortages for qualified care professionals which directly affects those who need assistance to remain at home. Plus, if you’re living independently there may be moments when you feel the need for a support system that ensures security and help within easy reach. Let’s continue this valuable conversation to help allay your concerns about the road ahead.
Staci Chang is the Chief Marketing & Business Strategy Officer, San Francisco Campus for Jewish Living (SFCJL.) Staci brings unique backgrounds of hospitality, real estate, PR and communications combined with sales and marketing to senior housing and services. Staci led the opening of Lynne & Roy M. Frank Residences (“Frank Residences”), the new residential senior housing at The Jewish Home campus, in September 2020 during the most challenging times of the pandemic. Prior to joining SFCJL, she was responsible for market research, community relations, and presales of a new Continuing Care Retirement Community, Viamonte. Her senior housing experiences also include The Peninsula Regent, Moldaw Family Residences and Sequoias San Francisco. Prior to joining the senior housing & services industry, Staci was responsible for the sales of the Four Seasons Residences San Francisco and partnered with the Four Seasons Hotel management. Staci led the sales & marketing team to open SOMA Grand, the first high-end condominium in Mid-Market area that pioneered housing and business development long before high profile tenants like Twitter joined. Staci was trained as a hotelier at the Ian Scharger Hotel Group and was in event planning and PR for All Stars Helping Kids, a non-profit organization founded by Football Hall of Famer, Ronnie Lott. As a daughter to aging parents, Staci understands the importance of sound information and education to navigate the world of senior housing and services. Staci and SFCJL are committed to providing support to those who are seeking help in planning living options for older adults.
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