Navigating Senior Housing Options: Plan Wisely & Live Well

Whether you’re thinking about your future or helping a loved one make important decisions, charting a course as an older adult can feel overwhelming. This practical and engaging session will give you the clarity, confidence, and tools to make informed choices before a crisis forces your hand. Two experts in the field will focus on knowing when it’s time to make a move and importantly clarify the difference between Independent Living, Assisted Living, Board & Cares, and Memory Care and their costs.  

They’ll touch on the key roles of realtors, legal and financial advisors, and community resources, to cover your logistical, financial and emotional needs, while walking you through the full continuum of care ranging from safely aging at home to skilled nursing. Not to be missed!

Ian Sherbin is the founder of Elder Family Coaching, a trusted guide for families and solo agers navigating the emotional and practical complexities of aging. While caring for his own aging parents and sister, Ian experienced the overwhelming maze of medical decisions, housing transitions, family stresses, and financial strain that so many families face. That personal journey inspired him to create a more compassionate, coordinated path for others. Through Elder Family Coaching, Ian helps families clarify their priorities, improve communication, and connect with vetted local experts in healthcare, legal planning, housing, finances, and emotional support. He brings warmth, insight, and calm to conversations that are often filled with uncertainty. Based in San Francisco, Ian supports families throughout the Bay Area and across the country.

Brent Hensley understands that Seniors and their families often face an overwhelming amount of information when trying to make the right senior care and living decisions. As the owner of Assisted Living Locators of San Francisco and San Mateo County, Brent serves as a trusted advisor to educate families about local resources and provides expert, compassionate guidance during what is often a stressful and emotional time. He helps families in the Bay Area navigate these important decisions, including home care, independent/assisted living, or memory care.